#AHA MOMENT HOW TO#
#AHA MOMENT PLUS#

So for this Workplace use case, one “aha moment” might be viewing ten posts from colleagues in one’s feed or interacting with content (posts, comments, messages, or likes) ten times.Īt this point you don’t need to precisely define the “aha moment” yet. Despite the collaborative culture of the tech industry, there are still plenty of companies where employees are siloed off with no visibility into goings-on at the company level. They were excited that in just one week of using Workplace, they learned much, much more about their company and colleagues than they had ever learned previously. In the case of Workplace from Meta, a platform for company-wide communication, successful users from major companies were consistent in their feedback. When a user creates a board with ten pins related to home décor, that could very well be an “aha moment”. Pinterest might add value when a user selecting home décor ideas gets higher-quality recommendations compared to Google search results and interior design magazines. So one potential “aha moment” might be a group call where nobody had any technical glitches. These users are the litmus test of value.įor example, the added value of Zoom might be high connection quality compared to the alternatives.

How does your product create added value compared to each of those alternatives?īy far the best way of answering these questions is to hold in-depth JTBD interviews with users who see the value of your product and use it regularly.

What alternatives are currently available for accomplishing that “job”?.

For what “job” (in the JTBD sense of the word) does your product have a strong product/market fit?.

Here are a few starter questions for thinking where your aha moments might be: Starting the search for the “aha moment” with qualitative methods

We will be demonstrating how this approach can identify an “aha moment” specific to a particular use case. Without this information you probably won’t be able to understand the user’s motivation or create mechanisms for surfacing value.Ī better approach, then, is to spot potential “aha moments” with qualitative methods and fine-tune them with quantitative methods. You fail to get the user context, alternatives available to the user, or added value. Second, if you look only at metrics, you lose a lot of important information.Quantitative-only methods will overlook these entirely. First, different use cases can have different aha moments and ways of reaching them.But there are two big reasons not to skip qualitative methods: It can be tempting to start calculating the correlation between different actions and long-term user success or measure retention rates among cohorts of users who have performed different actions. → Session analysis: an important tool for designing activation.Ī very common mistake when looking for an “aha moment” is to jump into quantitative analysis right away. → When and why to add people to the user activation process. → Product-level building blocks for designing activation. → How time to value and product complexity shape user activation. → Time to value: an important lever for user activation growth.

#AHA MOMENT HOW TO#

→ How to determine the conditions necessary for the “aha moment”.

#AHA MOMENT PLUS#

→ How to find “aha moment”: a qualitative plus quantitative approach. → How “aha moment” and the path to it change depending on the use case. → The dos and don’ts of measuring activation. → User activation is one of the key levers for product growth. Is it ever too late to have the aha moment? Some entrepreneurs had them well into their fifties.→ When user activation matters and you should focus on it. Grief-stricken, he decided to forever change how people talk to each other and invented the telegraph. He raced to see her, but it was too late. Samuel Morse received a letter about his wife’s illness after she was already buried. Ikea founder could not fit a table in his small car, so he thought to take off the legs. GoPro founder who struggled to take a picture of himself while surfing. Even though for them it was a process to get to that moment, there was a catalyst that one day made them say, “Aha!” What Makes Us Aha Here we show the moments that turned famous people onto their missions. One brainwave that turns a person into a person on a mission. In between there is just a single moment – the Aha! moment. Before you know why you are alive and after. It’s an epiphany which translates as “striking appearance.” In that moment a previously unsolvable problem becomes suddenly clear and obvious. It means “I found it.” At that moment Archimedes found a solution to a problem he had been pondering for a long time. How?Ĭreate an infographic like this on AdiomaĪbout 2200 years ago Archimedes stepped into his bath and exclaimed, “Eureka!” Before any entrepreneur became successful there was a time they did not know what to do.

Aha moment